WHAT MAKES OUR
SENSE OF SMELL SPECIAL?
Scent molecules are picked up by olfactory receptors in the nasal cavity of the nose. These receptors are linked to brain’s limbic system, which is responsible for emotions and memories.
When we recognize a scent, a memory recollection or emotional response would usually follow, which may correspondingly influence our moods and behaviours.
Studies show that ambient scenting can have a powerful effect in influencing moods and behaviours, and using the right fragrances can reap positive benefits for businesses, ranging from retail and hospitality to corporate and healthcare.
Applying the right fragrance system can help create a pleasant experience by enabling people to associate positive feelings or memories within an environment.
Whether it’s a distinctive scent at a hotel that makes guests feel at home, or a refreshing fragrance that rejuvenates workers at the office, there are unlimited possibilities to engage people in your business through the right use of scent.
Whatever your business, setting the right mood for your audience through scent branding is an important step towards establishing a real and meaningful connection that will pave the way towards fruitful returns.
AND AFFECT MOOD
Scents are known to help create ambience and affect moods. For example, lavender is a popular choice of scent in lounges and spas where people are encouraged to relax. Citrus scents are effective in corporate offices where they are proven to help refresh moods and increase productivity in workers.
Harnessing the right ambient scent can play a vital part in giving your organization a boost and creating a positive connection with your audience.
When welcoming customers into your business environment, having a pleasant and distinctive scent can encourage positive responses to your brand or products.
A distinguished brand using a signature scent will give customers a unique sensory experience that they can associate exclusively with the company, reinforcing brand recognition and potentially loyalty through sensory association.
BOOST SALES AND
VALUE OF PRODUCTS
Studies have proven that businesses can experience as much as double the sales growth from harnessing scent delivery technology. For example, retail stores that use effective scents have experienced increased sales, as customers tend to linger longer, with an increased inclination to spend more.
Scents can also help set the mood for a desired association with a brand’s products, increasing the perceived value of goods associated with the environmental and sensory experience.
Scent plays a vital part in our human sensory experience, and elicits moods and feelings that may be associated with our memories and perceptions of spaces.
A scent with deodorizing characteristics used at healthcare centres conveys good hygiene and sanitization, and can provide patients and visitors with a sense of comfort, ease and confidence. Applying scents with relaxant properties can also give visitors a sense of calm and well-being as part of their experience of your space.